Alexander Schmiedt - Biography

Alexander Schmiedt
Professional Resumé of Alexander Schmiedt

1992- 97 : Swatch Group
Managed the introduction of Swatch and other watch brands
(TagHeuer, Gucci) in Hungary and the Czech Republic;
Responsible as brand manager of these brands until 1997

1997-99 : MBA/MA at the Wharton School, Philadelphia, USA
MBA and MA in international studies with a focus on Strategic
Management and East Asia/ China.

1999-2000 : VitaGO, Internet Start Up, Munich, Germany
Co-founded internet Start-up (health and beauty care portal) and
acted as VP of Marketing.

2001-2004 : The Boston Consulting Group, Munich, Germany
Strategic management consulting work focused on the consumer
goods and luxury industry.

Since 2004 : Montblanc International, Hamburg, Germany
Director Category Management Watches
Responsible for product development and Montblanc overall
watches strategy.