BENICIO DEL TORO UNVEILED AS THE FIRST EVER ‘CAMPARI MAN’

Sesto San Giovanni, September 28th, 2010 - Campari today announces Oscar-winning Puerto Rico born actor, Benicio Del Toro, as the star of the 2011 Campari Calendar, The Red Affair. In a break with tradition he will become the first ever male to take the leading role in the calendar’s 12 year history.

Del Toro, best known for his Oscar winning performance in ‘Traffic’ and his role as Freddy Fenster in ‘The Usual Suspects’, will now follow in the footsteps of Campari Women, and fellow A-listers, Salma Hayek, Eva Mendes, and Jessica Alba to become the first ever Campari Man. The multi award winning actor takes the mantle from the star of the 2010 Campari Calendar, ‘Quantum of Solace’ Bond girl, Olga Kurylenko.

Del Toro comments on his latest role: “It is an honour to be the first ever Campari Man. I am in good company with my three amigas of previous calendars: Jessica Alba, Salma Hayek, and Eva Mendes. The 2011 Campari Calendar images tell a very cinematic, which made it fun for me as an actor. I’m really looking forward to seeing the reaction of Campari fans to the style and drama of the 2011 edition.”

Bob Kunze- Concewitz, CEO of Gruppo Campari, also comments: “We chose to take the calendar in a new and exciting direction in our 150th anniversary year. Once we decided that we wanted to break with tradition and have a leading man for the calendar, Benicio immediately came to mind as the perfect fit for the role. He truly encapsulates the forward thinking, cosmopolitan ideas of the brand with his intensely magnetic and authentic personality.”

Internationally acclaimed contemporary photographer Michel Comte, famed for shooting some of
the world’s most beautiful women, directed Del Toro in the 2011 Campari Calendar. The stunningly
shot 12th edition is set to feature a thrilling cinematic adventure full of intrigue with intense characters, a beautiful woman to save, and Del Toro playing the charismatic hero.

Exclusive wardrobe of Benicio del Toro provided by Ermenegildo Zegna, the Italian luxury menswear brand.

About The Campari Calendar
The Campari Calendar is rapidly becoming one of the world’s iconic artistic calendars. Distributed in international limited edition of only 9,999 copies it is a small, collectible luxury for the happy few that receive it, and is a tribute to the world class talent and photographers that make it come to life every year.