The Brand Muse Amanda Seyfried Visiting Japan

The Brand Muse Amanda Seyfried visiting Japan for SHISEIDO Clé de Peau Beauté

Press Conference on New Products 2016

The first skincare innovation in five years

This press conference is a marvelous occasion for the participating journalists to enjoy, at a perfect location full of rich green. An introduction of new skincare products to be launched next spring, the new value of CPB that has successfully enhanced “radiance” into a perception filled with life, and a unique skincare experience. Under the innovation theme for the new products “Radiance Transcending Time”, you will be introduced to the breakthrough in CPB’s skincare science along with the sparkle of Amanda Seyfried who keeps enchanting people around the world through her expanded range of activities.

What is Clé de Peau Beauté?

As the renewed version of former Clé de Peau established in 1982, Clé de Peau Beauté was launched in 1996. Constantly incorporating state-of-the-art technologies, it is a brand that never stops evolving. With its solid presence established in the high-end market in Japan, the brand is marketed in 12 countries and regions around the world: Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia.

CPB’s spokesperson Amanda Seyfried is a Hollywood actress from the State of Pennsylvania, U.S.A. She was named CPB’s “Brand Muse” in 2011. Starting her career as a model at the age of 11, she has appeared in Les Misérables and numerous other films, TV programs, and plays. In the movie “Fathers and Daughters” which will be released in Japan on October 3, she portrays the daughter of the character played by actor Russell Crowe.

CPB brand site: https://www.cledepeau-beaute.com/
Event venue: Palace Hotel Tokyo: 1-1-1, Marunouchi, Chiyoda-ku, Tokyo 100-0005

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