Rolex And Motor Sports

Rolex has been Official Timekeeper for 24 Hours of Le Mans since 2001 and Title Sponsor of the Rolex 24 At Daytona in North America since 1992. In 1965, Rolex added the name Daytona to the dial of its Cosmograph line in tribute to this great race at the International Speedway. The presence of the Rolex brand in automobile racing has grown steadily ever since.

Rolex supports the tradition of auto racing through events that celebrate design, speed and passion including the Goodwood Revival (UK), the Rolex Monterey Motorsports Reunion (USA), the Pebble Beach Tour D’Elegance, the Pebble Beach Concours D’Elegance presented by Rolex (USA) and The Quail: A Motorsports Gathering (USA).

Rolex affiliation also extends to two key figures in the sport: Sir Jackie Stewart from Scotland, one of the greatest drivers of his generation, and Danish driver Tom Kristensen, record eight-time winner of the 24 Hours of Le Mans.